Corporate Wellness and Retreats
Win group and workplace contracts.
Marketing for corporate wellness providers and retreat hosts across Canada, aimed at the people who sign off on group bookings.
Sound familiar?
Your best contract came through one HR contact. When they left, the contract went with them.
Buyers take months to decide, and you lose touch with them in between.
Your retreats sell out in some seasons and run half full in others.
Your website speaks to participants. The person who signs the cheque can’t find what they need.
What runs underneath
The pieces that reach buyers and keep you in touch while they decide.
- Google search ads
Ads for searches like “corporate wellness program Toronto” or “team retreat BC”.
- Microsoft search ads
Search ads on Bing, which matters if your buyers search from work computers.
- Websites and landing pages
Separate pages for the HR buyer and the retreat guest, since they ask different questions.
- Dash AI agent
Answers calls and texts from buyers while you’re out running a session, and sends you a summary so you can follow up.
- SEO and AI-answer visibility
Pages that answer a buyer’s questions, so search and AI answers can name you.
Would an AI assistant name your company?
ExampleA made-up answer that names made-up companies.
Question: Who runs wellness programs for office teams in Toronto?
Here are three Toronto providers people often mention.
- Quillstone Workplace Wellness. On-site classes and lunch sessions.
- Cedarnook Team Retreats. Day and weekend retreats.
- Wrenfield Corporate Wellbeing. Programs for hybrid teams.
Your company: not named
What Chris checks on the free call
- Whether your website has a page written for the HR buyer.
- Whether your Google Business Profile says what you offer to workplaces.
- Whether your services and service area are listed the same way everywhere.
Example only. AI answers vary from one question to the next.
Questions owners ask
Who should my ads reach, employees or HR?
The person who pays. For workplace programs, that might be HR or an office manager. Retreat guests who pay for themselves get their own ads and page.
Our sales cycle is long. Is search advertising worth it?
Search catches people while they’re looking. Follow-up keeps you in touch while they decide. The roadmap from the free call looks at both.
Can you market retreats to individuals too?
Yes. Individual guests and workplace buyers get separate pages and separate ads, since they ask different questions.
We work in several provinces. Can ads cover them all?
Yes. Ads can target several provinces or cities at once, each with its own budget if you want.
Is the strategy call really free?
Yes. The call costs nothing, and neither does Chris’s check of your website and how you show up in Google and AI answers. The written roadmap you get afterwards is included. If you go ahead with ads or other services, those are paid.