Gyms and Fitness Clubs
Fill memberships at your gym.
Search ads and Google listings for gyms and fitness clubs across Canada, timed to when people go looking for a gym.
Sound familiar?
January fills up. By spring, the new faces have stopped coming.
People sign up for a trial pass and never come back after the first visit.
Money goes out on ads every month, and you can’t tell which ad brought in which member.
The gym down the road shows up above you on Google Maps.
What runs underneath
The pieces that bring new members in, and keep in touch with them after they join.
- Google search ads
Your gym shows up when someone nearby searches for a gym or a trial pass.
- Google Business Profile and listings
Your hours and class list kept current, so your Maps listing matches what you offer.
- Meta and Instagram ads
Trial offers shown to people who live or work near you.
- Websites and landing pages
One page per offer with a short sign-up step, instead of your home page.
- Dash AI agent
Answers calls and texts about memberships and trial passes when the front desk is busy or closed, and sends you a summary of each lead.
- Reviews
Asking members for Google reviews and replying to them.
Would an AI assistant name your gym?
ExampleA made-up answer that names made-up gyms.
Question: Best gym near me in Kelowna?
Here are three Kelowna gyms people often mention.
- Ironbark Hollow Fitness. Open early, with small group classes.
- Quillfeather Strength Co. Coached lifting and a beginner program.
- Bramblewick Athletic Club. A pool and a large weights floor.
Your gym: not named
What Chris checks on the free call
- Whether your Google Business Profile lists your classes, hours and amenities.
- Whether your website answers a newcomer’s questions in plain words.
- Whether you have recent Google reviews, and whether you reply to them.
- Whether your address and phone number match everywhere you’re listed.
Example only. AI answers vary from one question to the next.
Plan your January now
If January is your biggest month for new members, the work starts in the fall.
- 1Pick the one offer you’ll lead with, like a trial pass or a first-month rate.
- 2Build a landing page for that offer, with a sign-up step that works on a phone.
- 3Update your Google Business Profile with your January hours and class schedule.
- 4Set your ad budget for late December and January before the month starts.
- 5Plan the follow-up for a new member’s first weeks, so January sign-ups are still coming in by March.
Questions owners ask
How much should a gym spend on ads?
It depends on your area and how many new members you’re after. On the free call, Chris works out a budget with you from your own goals.
Will this help with members who quit?
Ads bring new people in. Keeping them depends on what happens after they join, like how quickly new members hear back and how they’re welcomed. Chris can look at that with you on the free call.
When should I start planning for January?
If January is your busiest month, start in the fall. That leaves time to set your offer and build the page before people start looking.
Do I need a new website?
Not always. Chris checks your current site on the free call and tells you whether a landing page for your offer would do the job.
Will my ad accounts be in my name?
Yes. Your ad accounts and Google Business Profile stay in your business’s name. So does your customer data.