Physio and Chiropractic

Steady new-patient bookings for your clinic.

Marketing for physiotherapy and chiropractic clinics across Canada, planned around your college’s advertising rules.

Book a free strategy call See two example ads, checked
Physiotherapist assessing a patient's shoulder in a clinic treatment room

Sound familiar?

What runs underneath

The pieces that bring in new patients, planned around your college’s rules.

  • Google search ads

    Ads for searches like “physio near me” or “chiropractor open Saturday” in your area.

  • Google Business Profile and listings

    Your services and hours listed and current, so you show up properly on Google Maps.

  • Reviews

    Asking patients for Google reviews and replying to them. Whether you can show reviews on your own site or in ads depends on your college.

  • Websites and landing pages

    A page for each service, with a clear way to book a first visit.

  • Dash AI agent

    Answers calls and texts when the front desk can’t, and hands each new-patient lead to your team to book.

  • Microsoft search ads

    Extra reach on Bing for the same searches.

Physiotherapist checking a patient's shoulder in a softly lit clinic

Your college’s rules come first

Each profession’s college sets its own advertising rules, and they differ by province. Two Ontario examples show how specific they get. The College of Physiotherapists of Ontario asks ads to avoid claims of superiority. The College of Registered Psychotherapists of Ontario (CRPO) doesn’t permit client testimonials in advertising. The plan starts from your own college’s standard, so bring a copy to the free call.

See two example ads, checked and rewritten

Two example ads, checked against the rules

Example

Made-up ads for made-up clinics. The rules are real, and they differ by profession and province, so check your own college’s standard.

PhysiotherapyCollege of Physiotherapists of Ontario

The rule

Ads should avoid claims of superiority. Source: CPO advertising standard resources

Ad as written
Example ad. Sponsoredflagged: Hamilton’s Best Physiotherapy Clinicexample.com/physioflagged: The top-rated physio team in the city. Book today.Flagged

What the check found

  • “Best” and “The top-rated physio team in the city” Claims to be better than other clinics.
Rewrite
Example ad. SponsoredPhysiotherapy in Hamiltonexample.com/physioAssessments and treatment plans. Evening appointments. Book online.Fits the rule

Says what the clinic offers and when, without comparing itself to other clinics.

PsychotherapyCollege of Registered Psychotherapists of Ontario (CRPO)

The rule

Client testimonials aren’t permitted in advertising. Source: CRPO advertising standard

Ad as written
Example ad. SponsoredAnxiety Therapy in Ottawaexample.com/therapyflagged: “She changed my life,” says a former client. Book a session.Flagged

What the check found

  • The quoted sentence A client testimonial.
Rewrite
Example ad. SponsoredAnxiety Therapy in Ottawaexample.com/therapyIndividual sessions in person or online. Evening times available. Book a first session.Fits the rule

Describes the service and how to book, with no client quote.

This is an example. For your own ads, follow your college’s standard.

Keeping ad tracking away from patient details

Ad tracking and data handling are HIPAA and PIPEDA compliant. Tracking codes stay off the pages where patients type in health details, like intake and booking forms.

Questions owners ask

Can I advertise as a regulated professional?

Yes, within your college’s rules. Look for your college’s advertising standard. Ads and pages are planned around it, and the rules differ by profession and province.

Can I use patient reviews in my ads?

Check your college’s standard first. Some colleges limit testimonials or don’t allow them. CRPO, the college for Ontario psychotherapists, doesn’t permit client testimonials in advertising.

Will ad tracking expose my patients’ health details?

Ad tracking and data handling are HIPAA and PIPEDA compliant, and tracking codes stay off the pages where patients type in health details.

My clinic has more than one kind of practitioner. Does that change things?

Yes. Each profession’s college rules apply to its own services, so ads for each one are planned around the right standard.

Is the strategy call really free?

Yes. The call costs nothing, and neither does Chris’s check of your website and how you show up in Google and AI answers. The written roadmap you get afterwards is included. If you go ahead with ads or other services, those are paid.

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