How your results get measured.

What gets counted each month, and what you’ll see when you look.

What gets counted

Calls: Phone calls from your ads and your Google listing, counted with a tracking number.
Form leads: Contact and booking forms filled in on your landing page.
Bookings: Leads who went on to book their first visit.
Cost per lead: What you spent on ads that month, divided by the leads those ads brought in.

Clicks and views are in there as well, further down.

A made-up month for a fictional studio.

Sample data

Leads60

Bookings26

Ad spend$2,700

Cost per lead from ads$64.29

Leads by channel, example month
Channel	Calls	Form leads	Leads	Bookings	Ad spend	Cost per lead
Google search ads	12	18	30	14	$1,800	$60.00
Meta and Instagram ads	0	12	12	4	$900	$75.00
Google Business Profile	15	3	18	8	No ad spend	No ad spend
Total	27	33	60	26	$2,700	$64.29 from ads

Google search adsMeta and Instagram adsGoogle Business Profile

Leads per week in the example month: 12, 16, 14 and 18.

Leads per week by channel, example month
Week	Google search ads	Meta and Instagram ads	Google Business Profile	Total
Week 1	6	2	4	12
Week 2	8	3	5	16
Week 3	7	3	4	14
Week 4	9	4	5	18

Sample data. Every number in this example is made up.

FORMA’s campaigns are delivered on the LocaliQ platform. These are LocaliQ’s own published figures about that platform.

283M

total leads generated

LocaliQ platformSource

Informed by data from

5.9 million

campaigns

LocaliQ platformSource

Trusted by

506K+

businesses

LocaliQ platformSource

Figures published by LocaliQ about its whole platform. They aren’t results for any one business.