Personal Trainers and Coaches
Turn followers into paying clients.
Marketing for personal trainers and coaches across Canada, in person or online.
Sound familiar?
You post every day. The likes come in and the paying clients don’t.
Your calendar is full at 6am and empty from mid-morning to mid-afternoon.
You don’t have a website, just a link in your bio.
New clients only come from word of mouth, and you can’t plan around that.
What runs underneath
The pieces that reach people beyond your followers and get them booked.
- Google Business Profile and listings
A profile so you show up when someone searches for a personal trainer near them.
- Google search ads
Ads for searches like “personal trainer near me” in the area you train.
- Meta and Instagram ads
Your offer shown to people near you who don’t follow you yet.
- Websites and landing pages
A single page with your offer and a booking step, if a full website is more than you need.
- Reviews
Asking clients for Google reviews, so new people see them when they search.
- Dash AI agent
Answers calls and texts while you’re mid-session, asks what the person is after, and sends you a summary.
Would an AI assistant name you?
ExampleA made-up answer that names made-up trainers.
Question: Who’s a good personal trainer near me in Kelowna?
Here are three Kelowna trainers people often mention.
- Ironquill Training. One-on-one sessions and small groups.
- Moss and Kettle Coaching. Strength coaching for beginners.
- Tidewhistle Personal Training. Early morning and evening times.
Your business: not named
What Chris checks on the free call
- Whether you have a Google Business Profile, and whether it says where you train.
- Whether a page or profile explains what a first session includes.
- Whether clients have left recent Google reviews, and whether you reply to them.
Example only. AI answers vary from one question to the next.
Questions owners ask
I’m a solo trainer. Is this too big for me?
It depends on your budget and how full you want to be. On the free call, Chris checks whether paid ads make sense for you yet, or whether your Google profile and a simple page should come first.
Do I need a website?
You need somewhere for an ad to send people. That can be one landing page with your offer and a way to book.
Can I reach clients for online coaching across Canada?
Yes. Ads can target people anywhere in Canada or just near where you train. The plan sets which fits your offer.
Will this replace my social posting?
No. Posting keeps your current followers close. Ads and search reach people who don’t follow you yet.
Is the strategy call really free?
Yes. The call costs nothing, and neither does Chris’s check of your website and how you show up in Google and AI answers. The written roadmap you get afterwards is included. If you go ahead with ads or other services, those are paid.