Med Spas and Recovery Clinics
More inquiries for your high-value treatments.
Marketing for med spas and recovery clinics across Canada, from first search to booked consult.
Sound familiar?
Inquiries ask about price, then go quiet.
Your best treatments are the hardest to advertise because of what you can’t say.
A newer clinic nearby is all over Instagram.
You can’t tell which ad led to a booked consult.
What runs underneath
The pieces that bring in consult bookings for the treatments you want to grow.
- Google search ads
Ads for searches by treatment name in your area, pointed at that treatment’s page.
- Meta and Instagram ads
Visual ads for people nearby, within the platform’s rules for health and beauty ads.
- Websites and landing pages
One page per treatment, with a consult booking step.
- Reviews
Asking clients for Google reviews and replying to them, within your college’s rules.
- Dash AI agent
Answers questions about treatments and consults by call or text, day or night, and sends you a summary.
- Google Business Profile and listings
Your treatments and hours listed, so you show up on Google Maps.
Two sets of rules apply
Treatments done or overseen by regulated professionals follow their college’s advertising rules. Health Canada also limits the claims that can be made. Ads describe the treatment and how to book, and leave health claims out.
See two example ads, checked and rewrittenWould an AI assistant name your clinic?
ExampleA made-up answer that names made-up clinics.
Question: Where can I book a cold plunge and sauna session in Vancouver?
Here are three Vancouver spots people often mention.
- Emberfrost Recovery. Sauna and cold plunge by the hour.
- Tidepool Thermal Studio. Contrast sessions and day passes.
- Quietwell Recovery Lounge. Booking online, open late.
Your clinic: not named
What Chris checks on the free call
- Whether your Google Business Profile lists each service by name.
- Whether each service has its own page with a booking step.
- Whether you have recent Google reviews, and whether you reply to them.
Example only. AI answers vary from one question to the next.
Keeping ad tracking away from consult forms
Consult forms can ask about health. Ad tracking and data handling are HIPAA and PIPEDA compliant. Tracking codes stay off the pages where patients type in health details, like intake and booking forms.
Questions owners ask
Can I advertise injectables and other prescription treatments?
Prescription products have their own advertising rules in Canada, so ads for them need extra care. Bring the question to the free call, along with your medical director.
Can I use before-and-after photos?
Check your college’s rules and the ad platform’s policy first. Either one can limit them.
How do I cut down on price-only inquiries?
If you’re comfortable with it, show a starting price or a consult fee on your treatment pages. People can then decide before they call.
Do you work with recovery studios, like cold plunge and sauna?
Yes. The same plan works for recovery studios. Ads describe the service and how to book, and leave out health claims.
Is the strategy call really free?
Yes. The call costs nothing, and neither does Chris’s check of your website and how you show up in Google and AI answers. The written roadmap you get afterwards is included. If you go ahead with ads or other services, those are paid.