Supplement and Wellness Brands
Grow online sales and subscriptions.
Marketing for supplement and wellness brands selling online in Canada, built around what your product licence lets you say.
Sound familiar?
Your ads keep getting flagged or rejected.
Customers buy once and don’t come back for a refill.
Bigger brands outbid you on every search for your product type.
You can’t tell whether your ads pay for themselves.
What runs underneath
The pieces that get your products found and bring customers back.
- Shopping ads
Your products with a photo and price in Google results and the Shopping tab.
- Google search ads
Ads for searches by product type and ingredient, within the platform’s health product policies.
- Meta and Instagram ads
Product ads for people who look like your customers, within Meta’s rules for health products.
- Dash AI agent
Answers customer calls and texts about products and orders when you can’t, and passes the details to your team.
- SEO and AI-answer visibility
Product and ingredient pages that answer buyers’ questions, so search and AI answers can point to you.
- YouTube and streaming TV
Video for brands with the budget to reach more people.
What your product licence lets you say
Natural health products in Canada are licensed for specific uses. Ads and product pages stay within the claims on your licence and leave out any others.
When someone asks for a product pick, is your brand named?
ExampleA made-up answer that names made-up brands.
Question: Which Canadian brands sell unflavoured protein powder?
Here are three Canadian brands people often mention.
- Glacierfen Nutrition. Sold online and in some grocery stores.
- Brindlewood Supply Co. Larger tubs and a subscription option.
- Pallas Ridge Wellness. Unflavoured and two flavours.
Your brand: not named
What Chris checks on the free call
- Whether your product pages answer buyers’ questions in plain words.
- Whether your products appear in Google Shopping with current prices.
- Whether buyers have left recent reviews, and whether you reply to them.
Example only. AI answers vary from one question to the next.
Selling in stores as well as online?
Shopping ads can show your products to people searching on Google. If retailers carry you, ads can point people to them too.
How Shopping ads workQuestions owners ask
Why do my ads keep getting rejected?
Ad platforms check health products against their own policies as well as the law. The rejection notice names the policy. Bring a few notices to the free call and Chris will go through them with you.
Can you help with subscriptions and repeat orders?
Yes, as part of the plan. Ads can reach past customers again, and your product pages can make the subscription option easy to find. Chris maps it out with you on the free call.
Can you tell me what my ads will earn?
Not before they run. Ask Chris about Shopping ads on the free call, and the written roadmap sets out what to test first.
When does YouTube or streaming TV make sense?
Once search and Shopping ads are working and you have room to grow the budget. Chris can tell you on the call whether you’re there yet.
Is the strategy call really free?
Yes. The call costs nothing, and neither does Chris’s check of your website and how you show up in Google and AI answers. The written roadmap you get afterwards is included. If you go ahead with ads or other services, those are paid.