Yoga and Pilates Studios
Pack your classes, starting with the quiet ones.
Marketing for yoga and Pilates studios across Canada, aimed at the classes that run half empty.
Sound familiar?
Your 6am and 6pm classes are full. Your 1pm class runs half empty.
People buy the intro offer and never book a second class.
Someone asks an AI app for a beginner-friendly studio nearby, and your studio isn’t named.
Bookings run through your scheduling app, so you can’t tell which ad led to which sign-up.
What runs underneath
The pieces that fill specific classes, and follow up after a first class.
- Google search ads
Ads for searches like “beginner yoga near me”, pointed at the class or intro offer you want to fill.
- Google Business Profile and listings
Your class types and beginner options listed, so you show up for the searches that match them.
- SEO and AI-answer visibility
Pages and listings that answer a beginner’s questions, so search results and AI answers have something to name.
- Websites and landing pages
One page for your intro offer, with booking that works on a phone.
- Dash AI agent
Answers questions about classes and intro offers by call or text, even after hours, and sends you the details.
- Meta and Instagram ads
Intro offers shown to people nearby, with your studio’s own photos.
Would an AI assistant name your studio?
ExampleA made-up answer that names made-up studios.
Question: What’s a good beginner yoga studio in Kelowna?
Here are three Kelowna studios beginners tend to like.
- Pinecone Lantern Yoga. Small classes and a weekly intro series.
- Saltmoss Studio. Slow-flow classes most mornings.
- Tallgrass Lane Yoga. Mat rentals and a beginner pass.
Your studio: not named
What Chris checks on the free call
- Whether your Google Business Profile names the classes you run, like beginner or intro classes.
- Whether your website answers a beginner’s questions in plain words.
- Whether you have recent Google reviews, and whether you reply to them.
- Whether your address and phone number match everywhere you’re listed.
Example only. AI answers vary from one question to the next.
Plan your January now
If January brings your biggest wave of new students, plan it in the fall.
- 1Choose the intro offer you’ll lead with in January.
- 2Add beginner-friendly classes at the hours that run quiet.
- 3Update your Google Business Profile with your January schedule.
- 4Build one landing page for the intro offer, with booking that works on a phone.
- 5Write the follow-up for after a first class, so new students book a second.
Questions owners ask
Can ads fill a specific class time?
Ads can point to one class, like a lunchtime flow, and show at the times people plan their week. Whether people book depends on the class and the time slot. Start with the hours that run quiet.
How do I get named in AI answers?
There’s no switch for it. AI answers draw on what’s published about your studio online. On the free call, Chris checks how your studio shows up and what’s missing.
What should my intro offer be?
That’s your call. The roadmap from the free call looks at your current offer and how it’s shown on your site and in ads, and suggests changes if any are needed.
Should I advertise in the summer?
If summer is quiet for you, you can keep a smaller budget running or save it for the fall. Chris can plan either one with you on the call.
Is the strategy call really free?
Yes. The call costs nothing, and neither does Chris’s check of your website and how you show up in Google and AI answers. The written roadmap you get afterwards is included. If you go ahead with ads or other services, those are paid.