Nutrition and Dietitians
Consult bookings from people ready to start.
Marketing for dietitians and nutrition practices across Canada, in person or virtual.
Sound familiar?
You get inquiries from people who want a quick meal plan, and they never book a consult.
Doctor referrals come in waves, and the quiet weeks are hard to plan around.
You’re not sure what your college allows in an ad.
Your consult slots in the middle of the week sit open.
What runs underneath
The pieces that bring in people who are ready to book a consult.
- Google search ads
Ads for searches like “dietitian near me” or “virtual dietitian” in the provinces where you can practise.
- Google Business Profile and listings
Your services and virtual options listed, so you show up when people search nearby.
- Websites and landing pages
A page that says what a first consult includes and how to book it.
- SEO and AI-answer visibility
Pages that answer the questions people ask before booking, so search and AI answers can point to you.
- Dash AI agent
Answers calls and texts about consults when you can’t, and sends you each lead to follow up.
Your college’s rules come first
If you’re a registered dietitian, your provincial college sets the advertising rules, and they differ by province. If you’re a nutrition coach, the plan stays clear of titles and health claims you can’t use.
See two example ads, checked and rewrittenWould an AI assistant name your practice?
ExampleA made-up answer that names made-up practices.
Question: Can you recommend a dietitian in Halifax who does virtual consults?
Here are three Halifax practices people often mention.
- Fernhollow Nutrition. Virtual and in-person consults.
- Saltgrass Dietetics. Evening appointments.
- Birchquill Nutrition Studio. A short intake form before the first visit.
Your practice: not named
What Chris checks on the free call
- Whether your Google Business Profile says you offer virtual consults.
- Whether your website says what a first consult includes.
- Whether your name, address and phone number match everywhere you’re listed.
Example only. AI answers vary from one question to the next.
Keeping ad tracking away from intake forms
Intake forms ask about health. Ad tracking and data handling are HIPAA and PIPEDA compliant. Tracking codes stay off the pages where patients type in health details, like intake and booking forms.
Questions owners ask
How do I get fewer inquiries from people who aren’t ready to book?
Say what a first consult includes and what it costs on your landing page, and ask one or two simple questions before someone books. People can then decide before they reach out.
I’m a registered dietitian. What can I say in ads?
Your provincial college sets that, and the rules differ by province. Find your college’s advertising standard and bring it to the free call. Ads and pages are planned around it.
I offer virtual consults. Can I reach people across Canada?
Ads can target any province. Check with your college where you’re allowed to practise before you reach outside your own province.
Will tracking capture what people type into my intake form?
Ad tracking and data handling are HIPAA and PIPEDA compliant, and tracking codes stay off any page where people type in health details.
Is the strategy call really free?
Yes. The call costs nothing, and neither does Chris’s check of your website and how you show up in Google and AI answers. The written roadmap you get afterwards is included. If you go ahead with ads or other services, those are paid.